Eye Media
The Project
Eye-Media design and create large scale advertising Billboard prints which are then displayed on scaffolding during the renovation of busy locations or buildings of interest in Denmark. Eye-Media then sell these desirable advertising locations to premium brands such as Samsung and Absolut Vodka among others. As well as the design and the printing of the billboards Eye-media also need to make sure the advertisement can be seen so have to think about lighting options to give maximum exposure. The advertising installations are temporary, typically 2-4 weeks, so the lighting solutions needs to bring maximum impact. The current lighting solution was behind the times, both in terms of user experience and in delivering efficiency, so the decision to upgrade was made.
The Brief
On their previous project Eye-Media had used traditional Halogen floodlights as part of the advertising installations. However, having suffered ongoing reliability issues with the Halogen option Eye-Media decided to look at LED lighting as an answer. Due to quick turnaround on Eye-Media projects they also had a requirement for a quick delivery lead time.
Solution
Working alongside Eye Media, Danish Distributor Encepa A/S helped design the lighting project and select the best lighting solution. After testing a number of different products and manufacturers Eye-Media decided to go with Kosnic’s high wattage Della (200w) floodlight. After testing a number of different products and manufacturers, Eye-Media decided the Della Floodlight offered the best reliability and light output to distribute across the billboard. Along with the UK operation Kosnic Lighting also have a warehouse in France, having available stock with a short lead time was a real bonus.
Results
With the success of the 200watt Della floodlights it was also decided to add 100watt Della floodlights to the bottom of the billboard to help spread the light across more evenly and to accentuate the advert even more. Eye Media are now using Kosnic Lighting throughout their advertisements and it looks to be a promising ongoing relationship.
“We were impressed with the quality and lighting output of Kosnic Floodlights. The whole experience working with Encepa A/S and the support of Kosnic Lighting have been a pleasure, which we hope to continue” – Eye Media
